LED CHINA 2016 Press Release - Strategic Alliance with Alibaba B2B Business Unit

LED CHINA 2016 Press Release - Strategic Alliance with Alibaba B2B Business Unit

The "O2O2O Solution", or "Online to Offline to Online" integrated trade services, jointly-developed by UBM and Alibaba B2B will catapult the trade sourcing experience for manufacturers and buyers before, during, and after a trade show into a new era. Visitors, professionals, and media will be able to experience firsthand the "O2O2O Solution" at its debut at the collocated SIGN CHINA and LED CHINA fairs to take place 19-22 September 2016 at the Shanghai New International Expo Centre (SNIEC) in Shanghai, China.

The "O2O2O Solution" was developed after months of studies on the dynamics and areas of potential in the online and offline trading worlds by UBM and Alibaba B2B teams, including extensive customer surveys, and will encapsulate an end-to-end solution for professional buyers including*:

1. For sourcing professionals, personalized search capabilities over a larger pool of potential qualified suppliers and existing business partners, using integrated and UBM knowhow;

2. For exhibiting companies, search abilities from a larger pool of quality sourcing professionals amongst UBM databases and members, and enhanced online showroom to display products and company information;

3. Business match-making and communication functions allowing buyers and sellers to connect before, during, or after an event and to set meetings during the event;

4. Full service onsite "O2O2O Solution Pavilion" with meeting space, lounge and concierge services at SIGN CHINA and LED CHINA.